Who We Are

Who We Are

RDA Longview and Tyler have been established in the East Texas Area since 1987 when it was opened by Ken and Ann Moore. In 2013 the company was purchased by Dee Kennel, after spending years working with the Moore family. We are proud to have a staff that truly cares about providing the best service we can, to help support and grow your business, to stay on trend, and to provide great educational and training opportunities. It is our role to serve our customers in a manner that allows them to grow within the beauty industry. This is done through consultation, education and providing our customers with a robust product portfolio to suit their individual needs. Our true partnership with our salon partners is imperative to the success of all the beauty professionals we serve.