Who We Are

RDA Longview and Tyler have been serving the East Texas area since 1987, when Ken and Ann Moore opened their doors. In 2013, Dee Kennel took over the company after years of working closely with the Moore family. We are proud to have a dedicated staff that genuinely cares about providing exceptional service, supporting the growth of your business, staying on trend, and offering valuable educational and training opportunities.

Our mission is to empower our customers within the beauty industry through consultation, education, and a large product portfolio tailored to their needs. We focus on building strong, long-lasting partnerships with our salon professionals, ensuring their success.

At RDA Longview and Tyler, we are especially passionate about education and encouraging student involvement in our stores. By nurturing the next generation of beauty professionals, we contribute to the future of the industry and continue to help salons thrive.